We started by defining their core customer’s needs, desires, and motivations, followed by a full market analysis to determine how they could break through a crowded field of land brokers. We discovered that a strong social media presence paired with high-quality video productions uniquely positioned them to engage with wealthy, adventurous sportsmen and showcased the unique selling points of Southeastern Farm Brokers. Through our efforts, we were able to position Southeastern Farm Brokers as a trusted authority in the industry and successfully attract new clients from across the country.