Over the past year Blake and I have developed, written and produced some 50 plus commercials for television and most recently music videos. I'm not sure if "organic" is the correct term to use for our transition to media production or if "evolution" is better. I think it's probably both.
Years of developing marketing campaigns as well as project management(during my previous professional career) has definitely helped define our approach to producing commercials and music videos. As in developing a marketing campaign - organization, creativity and a little patience are key to success in our business. The transition from just a recording and music instruction studio to a fully operating production studio will continue this year and beyond with us moving into larger markets and finally into TV and film. Stay tuned for more.